Search Engine Optimization Costs can be greatly influenced by answering some basic questions regarding your business and SEO plans, objectives, and other consideration. Here are a few questions or issues every small business should resolve before engaging a search engine optimization consultant, or trying to implement Search engine optimization themselves:
1.Exactly what is the number one priority, objective, or goal that you might want to attain through your website marketing efforts?
Want to establish your company as an “authority site”?
Have you been trying to build a community using social media marketing?
Are you currently trying to generate more leads to fill the sales funnel?
Are you are hoping to bring in more customers to some retail or physical location?
Precisely what is your required outcome for visitors to your website?
Precisely what is your “business design” for the online marketing?
The responses to those questions will impact the internet marketing strategy, approach, or techniques that are most suitable.
2. The Major SECRET of Internet Millionaires and practically all Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is among the fundamentals of getting good results online. But, just as major league athletes focus on the fundamentals with their competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted traffic is exactly what matters most. Attracting targeted prospects essentially means that the website visitors to your site already are pre-capable to the extent that you are presenting all of them with information that is certainly aligned as to what they are searching for. This assumes, needless to say, that this methods employed to attract options are consistent with search engine optimization and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How do prospects and customers find you now – and how will you attract more?
Which keywords do prospects use while they are searching on the internet for the purpose you are offering?
Where is the business currently ranked for those terms in the search engines?
How competitive would be the keywords that you are currently using to market your business?
How viable could it be that you will be in a position to rank for those keywords in the future?
4. Exactly what does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either which a particular web-page appears on the first page from the natural “organic” Search Results Position (often described by the acronym: “SERP”) responding to a look for a particular keyword or keyword search term, OR that the advertiser has outbid other advertisers to look inside the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of men and women search on the internet before creating a purchase.
72% of people use Google when performing online search.
98% of men and women select a business on “Page 1” when making a “buying decision”.
Conclusion: Should your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine rankings, you will end up missing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that folks performing online searches increasingly look past the Sponsored Results and straight to the “organic results” for that information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains the fastest way to generate traffic for brand new websites, to check keywords, and to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or else not prominently displayed inside the search results….BUT…the need for the bought traffic may be worthless…particularly when it doesn’t convert to sales.
When company owners or webmasters get frustrated with their online efforts, there exists frequently a temptation to attempt to replace with lost time by getting traffic from advertising brokers (i.e. the “content network”). As tempting as it is to generate “traffic” fast by using this method, it ought to be understood there are very real risks connected with it.
A person with a valid credit card charging capacity can generate traffic fast. Beware, however, that this traffic generated from many of these sources is actually a total waste of money. Ask almost anyone who has tried it.
Obviously, Google and Yahoo have made literally huge amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense great deal of savvy web marketers created internet marketing empires by functioning as advertising “arbitrage” agents. For the past several years, however, a lot of those exact same marketers complain of losing vast sums on advertising campaigns.
Caution: If you choose to use paid advertising to purchase traffic, proceed carefully – and limit your spending up until you verify that the cost/benefit ratio of your advertising program is inside your accepted tolerances, and expectations.
6. Market And Keyword Research – and ways to “re-position” your company online (if required).
One of the smartest stuff you can do, and indeed one of the first things you need to do, is always to perform some fundamental market and keyword research. Only by conducting detailed niche research can you know the best way to proceed together with your online marketing efforts. Only after performing market and keyword research can you decide if you will end up wasting money and time (and lost-opportunity costs) by seeking to market your business according to words or terms or “keywords” which can be either too competitive, not sufficiently searched, or else non-performing.
You can begin to acquire a sense about all of this for free using the Google AdWords Keyword Tool.
Begin by entering a broad term that concerns your company or niche. Then scan the final results for that keywords you are currently using.
Then assess the competition, both in terms of AdWords and in addition in the search engine itself. In the event the first page of natural SERP results is dominated by major corporations, major “authority sites”, or any other stiff competition, then that keyword may be a challenge to rank for. This is especially valid in the event the SERP effects are for main indexed pages.
On the other hand, if the first page of Google returns lots of “inner pages” (i.e. pages that are on the third hierarchy of the site structure, or lower), and if they are not from “authority sites”, but alternatively from blogs or smaller sites, then ranking for those particular keywords may be achievable, and possibly even relatively simple).
7. Knowing Who Your Online Visitors Are – Capturing Visitor Contact Details for Lead Generation
The most crucial missing element from most business websites may be considered a “lead capture form”. It’s hard to think that with literally huge amounts of websites published, a lot of websites lack this kind of valuable but inexpensive as well as simple-to-implement tool.
Lead capture forms happen to be available for about a decade. And just about everyone has grown accustomed to utilizing them – as consumers, or as “subscribers”. You may be reading this article information due to having entered your email address in to a basic lead capture form (sometimes known as a “squeeze form” or “squeeze page”, depending on how it is actually implemented).
Lead capture forms are typically integrated with Auto responders like Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
If you are attempting to develop any kind of economic intelligence about your visitors, and attempting to determine a follow-up rapport with them, it is very important incorporate lead capture forms in your website.
At most basic level, setting up a lead capture form can be accomplished within minutes.
8. Understanding Web 2. and just how Social Media Can be Leveraged to Facilitate SEO as well as Improve Your Business:
Web 2. and Social Media are incredibly complex and dynamic developments. The easiest way to know the potential for Web 2. and Social Media Marketing, with regards to how they can enable you to grow your enterprise is this: Ensure It Is Simple For People to discover You and Whatever You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – this means they are preconfigured (typically) to allow for RSS feeds, Social Media Sharing, Commenting, etc.
It’s no secret the way Google (and other leading search engines) rank their search engine rankings is basically according to the other people think. It makes sense the more and more people who connect to your web site, the more Google will consider jmkuiz site to be an “authority site”, or at a minimum a meaningful site, in a particular niche, or for certain keyword terms.
The simplest, cheapest, and just about the most effective things which you can do to improve your seo is to incorporate a blog into your website (or ensure it is your website), and to create meaningful and relevant content regularly (e.g. 4 times per week or even more).